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Mass Communication Advertising UiTM Shah Alam

Writer's picture: Nurul Amni AzharNurul Amni Azhar

WHAT IS MASSCOMM ADVERTISING?

If you were offered MC244 Bachelor of Mass Communication (Hons.) Advertising at UiTM Shah Alam; this post is for you.


Back to the question, what exactly is Masscomm Advertising course? Is this a relevant course? What can I be in the future? What will I learn in this degree?


Worry not I assure you that Masscomm Advertising is the best course out of the many sequence the faculty offers. By far, one of the most relevant courses aligned with the growth of digitalization in the world. You scroll through Instagram or Twitter, there will be ads. You will see ads. You go out for a drive, you will see another ads on the billboard, or on a car next to you. Advertising is a timeless feature that has lived during the traditional media era (television, radio, magazine) and are currently thriving in this evolutionary era of digital and internet because without advertising, how will people know about the brand? I will not, so will you.


So, you do not have to worry whether this course is relevant or not because the answer is YES!


What are the JOB OPPORTUNITIES?

If you are an indecisive person, this course is perfect for you as it has a broad career opportunities.


If you are a creative person, you can venture into the creative work:

  • graphic designer

  • copywriter

  • art director

and more! You will learn about all sorts of creative jobs in the syllabus so I don't want to spoil the fun ;)


If you are into researching, and planning, you can work under the media team. Researching when is the peak hour that has a high traffic for Instagram posting, or planning on what type of contents to post about.


Next, if you love managing things, management work suits for you!

  • account executive

and many others! Account executive has nothing to do with the accounting you are probably thinking at the moment. Account executive works with the client, knowing what they want, what kind of advertisement they are expecting for or to negotiate the charges for one commercial. If you are highly presentable, firm, confident, and can endure rough treatments from the client, then this job is definitely for you.


Last but not least, you can also venture into marketing if you like.


WHAT WILL I LEARN IN THIS COURSE?

You get to learn designing, copywriting, media management, and more! Isn't that exciting?!


Here is my course outline for your reference:




Okay, that is it! If you have any questions, please drop a comment down below. I will do my best to assist you.


Bye ;)



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